כתובתנו:
רח' קרליבך 12, ת"א 64730
טל:03-6134773
פקס:03-6134751
דוא'ל:
צור קשר

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URI ETUN- PROFILE

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Communications, Public Relations, Advertising, Interactive Strategic Consulting

and Comprehensive Marketing Plan Management

 

We specialize in creating comprehensive marketing and communications strategies.

Together, we will formulate a program that includes all the components that will lead to smart and focused exposure, empower the customer’s organizational and marketing messages and add image and communications value to the organization.

Our firm is unique in that the off-line advertising processes, the internet marketing, the public relations and the BTL field are executed under a uniform management, with a uniform strategy used with all the different marketing channels.

 

Strategy and Public Relations

Public relations is a tool designed to change and revitalize image, to build a brand and to convey a highly reliable message for an organization or individual.  The right PR includes a marketing strategy that works to introduce the message using various media.  They create a positive image, while introducing a message, idea or product.  PR activity is executed with a profound understanding of the Israeli communications market; it maintains an ongoing relationship with the press and with public opinion shapers in the various fields; initiates articles and press releases according to the strategic goals; publicizes responses to articles regarding the company, product or message; briefs the company employees before interviews with the various media; initiates and produces communications events, in order to increase exposure for the organization, etc.  As part of the work process, we assess who the target populations are, analyze the competitors and the business opportunities and implement marketing and communications work plans that suit the organization’s objectives.

 

Advertising Management and Execution

As part of the firm’s philosophy, the relationship between the strategy and the organization’s objectives as well as public relations and advertising begins in the preliminary thinking and planning stage.  We are unique in that all the marketing processes are created in one framework and under a uniform management, which enables perfect synchronization and coordination between the various fields.

We are involved in the initial branding and branding management – creating a graphic language identified with the brand, an image slogan that highlights the brand’s advantages over the competition and relates to all the advertising elements associated with the company’s products and services -  from the copywriting to the branding level, the design and the print production.  We deal with the main messages, based on the strategy and values determined to be the leaders, while the secondary messages are dealt with through perks, campaigns and periodic discounts, advanced brands and products.  The design of the image and branding on the internet and the business identity constitute a central part of the marketing capability and the precise conveying of messages.

 

Internet, Interactive and Guerilla Marketing

We use reviews and model content – RSS technology, distribution of the content across the web  + window sites in order to promote the website and to increase the visitor traffic to the site.  A new internet presence includes creating a professional and inviting website; promoting affiliate programs,  SEO, blogs, professional blogs and establishing a company blog, social networks, regular and ongoing Twitter activity, open social applications, PR internet articles and financed links.

Internet guerilla strengthens your PR system and brings your marketing messages to a broad but focused circulation on the web.  This will expand the marketing possibilities for social networks, forums, posts and blogs, distribution of film clips, etc., in order to quickly access the relevant population for your business, product or message.  Guerilla marketing makes use of verbal and visual messages, sharing experiences and feelings.

 

Sponsors recruitment & event management

As part of a holistic marketing concept, we are prepared to organize conferences and events and recruit quality sponsors for those events. Our major clients in sponsor recruitment are: Maccabi Healthcare services, the Jerusalem conference, political conferences and more.

part of Our firms’ clients: Maccabi Healthcare services, HOT – cable television, Elrom studios, the Orin Shpalter group, Financial education and more.

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The firm’s general manager – Uri Etun – boasts extensive experience in initiating and managing technological and marketing companies.  In the past, he has served as the CEO of Orek’s E-com, managed the marketing activity at SHOPY, served as VP at Cellvibe, etc.  Etun has a bachelors and masters degree in political science and business management from Bar Ilan University.  He has extensive management and marketing experience with companies and institutions and in managing communications and advertising campaigns.

 

We will be delighted to meet with you and hear about your organization’s vision and goals.

Contact us

 

 

 
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All Rights reserved to Uri Etun PR LTD. 2009